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It’s the Real Thing…

The rest of the ad is known to billions. Building a brand for your website is essential, but not always easy. Millions have been spent on advertising that sticks in the mind of consumers, we all know the rest of Choosy Mothers Choose… but does anyone remember the advertising for Beta Max? No, really, do they? Branding has become the Holy Grail of marketing efforts, resulting in untold millions of hours devoted to finding just the right angle. So how does the single owner/operator of a niche web site become a household name? One step at a time like everything else. Building blocks such as defining your niche, providing great content, easy secure forms, promoting and...