Economy
When Your Boss is a Rock Star
Employees in corporate offices and cubicles all across America have probably all watched “The Office,” and laughed, cried, and daydreamed about the kind of boss they wish they really had. Someone a little crazy. Someone a tad off-color, but well meaning and generally supportive. Maybe he doesn’t have all the answers, all of the time. He might not even really understand you. But the kinds of qualities that most people agree make a good boss are more than just those things. Here are a few of the things employees value most in a boss: He Works: some bosses don’t really spend much time working on the mission of the company. Most of...
Read MoreIt’s the Real Thing…
The rest of the ad is known to billions. Building a brand for your website is essential, but not always easy. Millions have been spent on advertising that sticks in the mind of consumers, we all know the rest of Choosy Mothers Choose… but does anyone remember the advertising for Beta Max? No, really, do they? Branding has become the Holy Grail of marketing efforts, resulting in untold millions of hours devoted to finding just the right angle. So how does the single owner/operator of a niche web site become a household name? One step at a time like everything else. Building blocks such as defining your niche, providing great content, easy secure forms, promoting and...
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